WorkGym
Iron & Ember
A loud, confident gym site built around one goal: getting someone to a free first session.
- Project
- Concept, not a real client
- Trade
- Gym
- Location
- Clayton VIC
- Year
- 2026
01The brief
What it had to do
A strength and conditioning gym competing with big chains. Its edge is coaching. The site needed to show the timetable and the coaches, and turn a maybe into a booked free trial.
02What we built
Inside the concept
- A home page with a slowly rotating 3D barbell
- A weekly class timetable
- Coaches, memberships and a 7-day free trial form
- A visit page, a journal and a reviews page
- A careers page
03Design decisions
Colour and type
One electric yellow on near-black, used only where a visitor can act. Condensed headings fit long class names on a phone without wrapping.
- Page
#0B0B0C - Cards
#161618 - Text
#F5F1EA - Accent
#FFE000 - Body text
#D2CCC2
- Barlow CondensedHeadings, tight and athletic
- MontserratBody text and buttons
04Speed
Measured, not promised
- 89Performance
- 100Accessibility
- 100Best practices
- 69SEO
Lighthouse 12.8.2, mobile preset, measured on 30 October 2026 against a copy of the concept served locally. SEO is held back on purpose: every concept is set to "noindex" so it never competes with real businesses in search.
Next step
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