WorkPlumber
Waverley Plumbing
A plumber’s site for the worst day of someone’s week: one big call button and straight answers.
- Project
- Concept, not a real client
- Trade
- Plumber
- Location
- Glen Waverley VIC
- Year
- 2026
01The brief
What it had to do
A local plumbing and gas business. Most visitors arrive mid-emergency on a phone. They need to call in one tap, see that the business covers their suburb, and get a sense of the price.
02What we built
Inside the concept
- A "What’s happening?" picker that leads with the problem
- A call button at the top and a call bar along the bottom
- Service areas, a price guide and a before-and-after
- A quote form and straight-answer FAQs
- A reviews page and a privacy page
03Design decisions
Colour and type
A light page for reading in daylight, a trustworthy navy, and one safety orange reserved for calling. Nothing decorative competes with the phone number.
- Navy
#0B2545 - Safety orange
#FF6A13 - Grey
#F2F4F7 - Ink
#1A2433 - Copper
#C47A3D
- Barlow CondensedHeadings, in capitals
- InterBody text and forms
04Speed
Measured, not promised
- 72Performance
- 100Accessibility
- 100Best practices
- 69SEO
Lighthouse 12.8.2, mobile preset, measured on 30 October 2026 against a copy of the concept served locally. SEO is held back on purpose: every concept is set to "noindex" so it never competes with real businesses in search.
Next step
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