A fifteen kilogram drum roaster is the smallest thing a serious café can run, and it is slow. A batch takes just under twelve minutes, and we only roast one origin at a time. That slows us down on purpose.
Heat is the easiest thing to get wrong in coffee. Push it too hard and the outside of the bean scorches while the inside stays raw and grassy. Go gently and the sugars have time to caramelise evenly, so the sweetness you taste in the cup is the sweetness that was in the cherry.
We cup every batch the next morning, tasting it blind with the whole team. If it is not better than last week, it does not go on the shelf. It is a very short feedback loop, and it is why regulars can tell when we have changed something before we tell them.