WorkAuto parts
Torque & Co.
An auto parts home page that starts with your car, not with a catalogue.
- Project
- Concept, not a real client
- Trade
- Auto parts
- Location
- No location: an online store concept
- Year
- 2026
01The brief
What it had to do
An auto parts store home page, redesigned as a concept with a made-up brand. Drivers often know the job but not the part. The page had to help them find parts that fit their car quickly, on a phone.
02What we built
Inside the concept
- A car finder that starts from a number plate
- Shop by job, with steps for common jobs
- An oil finder and featured products
- Shop by category and a cart
- Rego and service reminders, and a rewards sign-up
03Design decisions
Colour and type
Deep teal for the brand and buttons, amber for deals, and green only for good news like stock. Its own identity, a bolt-head mark and plain category names, so it never echoes a real parts chain.
- Teal
#0E5A5C - Buttons
#0A4648 - Amber
#E39B2D - In stock
#009546 - Charcoal
#1A1A1A
- LatoHeadings and body text
04Speed
Measured, not promised
- 99Performance
- 100Accessibility
- 100Best practices
- 63SEO
Lighthouse 12.8.2, mobile preset, measured on 30 October 2026 against a copy of the concept served locally. SEO is held back on purpose: every concept is set to "noindex" so it never competes with real businesses in search.
Next step
Want one like this?
We design your homepage concept for free, so you can see it before you decide.
