5 things every barber site needs

A barber website has one job: help someone who wants a cut today pick you and book. Most people find a barber on their phone, so every one of these is about making that quick.

1. A booking button you cannot miss

Put a Book now button at the top of every page, linking to the booking app you already use. On a phone, keep it within easy reach of the thumb. If you take walk-ins, say so clearly too.

2. Prices, clearly

List your cuts, fades, beard trims and shaves with prices, even if some are "from" prices. People compare barbers on price and style. If they have to message you to ask, many will not.

3. Photos of real cuts

Show your own recent work: fades, tapers, beard shapes. Real photos of your chairs, your team and your shopfront build more trust than stock images. Link your Instagram, but keep the best photos on your site too.

4. Hours, address and parking

Make your opening hours, address, a map and parking tips easy to find. Keep them the same as your Google Business Profile, and update both for public holidays.

5. Fast on a phone

If your site takes too long to load, people go back and tap the next barber. Keep images compressed, avoid heavy page builders, and test your site on your own phone using mobile data, not just Wi-Fi.

A quick checklist

• Book now button near the top
• Prices for every service
• Recent photos of your work
• Hours, address, map and parking
• Loads quickly on mobile data